Ecommerce and Google

Ecommerce web design is still dependent on your success in search engine rankings, especially with google as its most popular with your potential ecommerce customers. If your ecommerce products are very common it will be difficult to get first page rankings and will require a search engine optimisation campaign both onsite and especially offsite. Taking the Google triangle into consideration your ecommerce website if in the top 3 positions will get lots of relevant ecommerce traffic. If not in the triangle and on the first page you will statistically only get a fraction the traffic. With this in mind your ecommerce website will require lots of planning. How long will it take you to reach the first page? what is the competition like? can you allocate the required budget?
If you have a limited ecommerce budget you can target less specific keywords which will generate less ecommerce traffic but will generate good quality traffic as they have entered your specific key term and will obviously be more likely to purchase from your ecommerce website.