Promotional Mugs – Internal and External Advertising Gifts
Promotional mugs remain one of the most common and one of the most popular corporate gift items available in today’s cluttered promotional gift industry – especially in the cut-throat competitive world that is represented by promotional products designed to catch the eye as an advertising desk item. Promotional gifts which demand attention, corporate gifts that scream out to be looked at, brands that are constantly asking the owner of the desk to look at them and remember my name.
For a variety of reasons, the choice of promotional mug is seen by the key decision-makers as the obvious corporate gift product for value, longevity and visibility. A promotional mug is not only a corporate gift that can be branded with a series of logos or messages, has a large print area to attract a complicated message and is low enough in cost to seriously be considered as a mass market printed advertising gift – they also represent a great chance for companies to use them for both internal and external marketing promotions.
A large organisation will often wish to reward loyal customers with a free promotional gift product but for many the idea of using an internal promotional gift to convey the latest company ethos, new product launch or contact details of the new office in a different location can be done by means other than email or press release. The choice of promotional mugs for this important task should not be overlooked for a large desk-based employer. The promotional mug will not just carry the user’s favourite drink of choice – it can become a serious player in both internal and external corporate communications.
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